Tech
Amazon‘s ability to connect content to commerce won over the Tolkien estate back in 2017, when the company bought the rights to a “Lord of the Rings” series. Unlike Netflix or HBO, Amazon can market its content within an Amazon search for merchandise. Already today, a search for “The Hobbit” doesn’t just show you the book to buy, but it also gives you a chance to subscribe to watch the movie on Prime Video.
Apple haven’t really gone toe to toe. But as Apple gets into original content too, that competition is coming.
