Best Buy Co. Inc.
shares fell 5.7% in Thursday trading after multiplemediareports of sluggish Apple Inc.
iPhone XS and XS Max sales during the holidays. Reports cite analysis conducted by Thinknum, a blog that used Best Buy data to show that following a peak after the release of the XS models, there has been a decline, “with a steep drop in early December, largely due to a precipitous drop in interest in the 512GB version of the phone.” Best Buy is the largest iPhone seller outside of Apple, according to the blog. Best Buy announced on Thursday that some iPhone models and the MacBook Pro Touchbar will be included in its “Nick of Time” sale, which starts Friday and lasts through Dec. 20. Best Buy shares have slipped 18.8% for 2018 while Apple shares have gained 0.5%. The S&P 500 index
is down 1.3% for the period and the Dow Jones Industrial Average
is down nearly 1%.
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