HIP-HOP
2/28/2020
by
Rania Aniftos
Chris Parsons
Roddy Ricch
Roddy Ricch finally unveiled his video for his smash hit, “The Box,” on Friday (Feb. 28). And, yes, there are boxes.
The clip sees Roddy killing it at life, scaling buildings, winning car races, lounging in the pool, slam dunking basketballs and more. The constant success is much like the sensation of the song itself, which has been ruling the Hot 100 for the sixth week.
“The Box” fittingly ends with the rapper in a box factory, and ultimately in a museum box. Watch it below.
