Advertisements for cars produced by Ford, Fiat Chrysler and Nissan have been banned in the U.K. after it was found that the messages promoted reckless driving.
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Fiat 595 Abarth during the Parco Valentino car show.
In a third ruling, the Japanese carmaker Nissan has also been told it must not feature an ad again in its current form.
The advert, seen on U.K. TV screens in May 2018, depicted a car braking hard to avoid traffic and get to an airport ahead of other drivers.
One complaint from a viewer said the message encouraged dangerous driving by “exaggerating the benefit of the vehicle’s safety features” and “condoned irresponsible driving by showing the car being driven at excessive speeds.”
Despite Nissan’s defense that the Micra was not shown driving at excessive speed, the ASA upheld the complaint on both counts.
